Aether
We don't just design logos; we architect memorable, future-proof brand identities that enable B2B and high-growth technology companies to dominate their niche and convert vision into tangible market leadership.
NovaTech — A Bold New Identity for a Modern Tech Innovator
A complete brand transformation for a forward-thinking technology company — from strategy to visual identity.
Client: Framer
Brand Identity:
Brand Identity
Visual Design
Devlopment
Year: 2025
About the Project
NovaTech approached us to redefine their brand identity as they transitioned into a more global and innovation-driven company. Their existing branding lacked personality and didn’t reflect their mission of simplifying technology for modern businesses. Our goal was to create a brand system that’s bold, confident, and flexible across digital and print platforms.
About the Client
Framer is a Berlin-based Series A startup redefining digital tools for SMEs, freelancers, and self-employed professionals. They needed a physical workspace that reflected innovation, adaptability, and modern design principles.
1. Discovery & Research
We began with a deep dive into the client’s vision, company culture, and spatial requirements. We also analyzed industry trends and benchmarked contemporary office environments to ensure strategic alignment.
2. Concept Development
Sketches and diagrams were created to explore spatial flow, materiality, and light. Early concepts helped visualize different layout directions and structural elements.
3. Design Execution
Using tools like AutoCAD, Rhino, and SketchUp, we translated initial ideas into detailed architectural models and renderings, presenting multiple iterations for client review.
4. Feedback & Refinement
After collaborative design sessions, we fine-tuned the selected concept—adjusting dimensions, finishes, and structural components to match both aesthetic and practical needs.
5. Documentation and Handover
We delivered complete architectural plans, material schedules, and visualization packages for construction and stakeholder approval.
Brand Elements
Logo & Symbol Design
Color Palette & Typography
Brand Guidelines & Usage Rules
Stationery & Marketing Collaterals
Social Media Templates
Visual Showcase
Logo on white & dark background
Brand guideline book
Stationery set (business card, letterhead, envelope)
Website preview
Social media post templates
Results
After launching the new brand identity, NovaTech saw a 45% increase in brand recognition and improved engagement across all digital platforms. The cohesive design system helped their team maintain consistency across all touchpoints.
A Modern Identity for the Future of Tech
Through strategy, design, and collaboration, we helped NovaTech establish a distinct voice and identity that positions them as a leader in the tech space.